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What Type of Link Building Still Works In 2016
October 14, 2016 (Comments Off on What Type of Link Building Still Works In 2016)

Link building is a practice that has been in effect for a number of years on the Internet. It is the process of putting a link on your website that goes to someone else’s website, or someone puts a link on their website that goes to your site. Not only do links bring traffic from […]

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Top 10 Questions To Ask Your SEO Company
February 05, 2016 (Comments Off on Top 10 Questions To Ask Your SEO Company)

SEO companies can do wonders for your company, helping you boost your rankings on search engines and earning you more visitors to your website. In today’s world that revolves around the internet, more and more SEO companies are starting to appear, but not all are created equally. Before hiring one to promote your brand, you […]

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Ethical search engine optimization: What does it mean?

September 14, 2012 Category: Search Engine Optimization, SEO

A number of SEO sites are dominant because some individuals allege that their search engine optimization techniques are ethical. Moreover, they claim that methods through which the search engine optimization is disapproved are unethical. Some SEO experts are taken to be among the best, but the question that raises in people’s minds is, are the thoughts right?

What is meant by ethical search engine optimization?

SEO stands for Search Engine Optimization. It internal meaning is performing activities to as well as for a website in addition its pages with an intention of acquiring higher rankings for the site than its original position. There other concentration is modification of the site’s original web pages in order to attain the search engine’s ranking algorithm. Other concerns consist of creation of additional domains in addition to special pages which are specifically designed for higher rankings.

Not all methods are accepted by self-styled ethical search engine optimization. The accepted methods are referred to as ethical’ whereas the unaccepted methods are known as unethical’. An ethical way of performance by search engine optimization is mainly based on a site’s genuine content pages. On the other hand, unethical way of determining the performance of a search engine is through creating and incorporating new pages into genuine content pages of a site. The comparison of ethical as well as unethical also is determined by the distinctive tasks performed on content pages. Some of these methods including hidden texts become unethical. The point being illustrated is, if the site’s traffic declares that the content is genuine, and then the website is ethical, and if the site visitors decide that the content presented is not genuine as well as hidden, the site is unethical.

What determines what is ethical

Apart from doing what the search engines’ commands, they also do it out of their concern. The use of some methods such as hidden text, doorway pages as well as cloaking is not supported by search engine optimization. It is worth knowing that the engine does not care for any website as well as any search engine optimization process. The traffic only bids- they comment fairly. Although others may write their views basing them on what had already been written, most of them preach the truth.

Most traffic does not go for discussion in order to decide that some content are ethical while others are unethical. They concentrate of the quality of the content on a site. In case debate on the ethical search begins among the traffic; many questions raised in the process may not be answered. With many unanswered questions, the debate disappears. The reluctance is mainly caused by lack of understanding of one another.

In conclusion, search engine sites are places where people go for different purposes such as, reading, social interaction, marketing as well as doing business. This is why the content presented for the visitors should be genuine. Moreover, for a website to be famous, the search engine optimization content must be ethical to keep the visitors wanting to come back.

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