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Link building is a practice that has been in effect for a number of years on the Internet. It is the process of putting a link on your website that goes to someone else’s website, or someone puts a link on their website that goes to your site. Not only do links bring traffic from […]
Continue reading...SEO companies can do wonders for your company, helping you boost your rankings on search engines and earning you more visitors to your website. In today’s world that revolves around the internet, more and more SEO companies are starting to appear, but not all are created equally. Before hiring one to promote your brand, you […]
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Bing optimization is the process of performing SEO as it relates to the search engine Bing.
Search Engine Optimization includes optimizing websites so that they will rank well on Bing. Bing has algorithms that are a little different than Google and this should be accounted for by all SEO professionals.
When Bing was launched as a search engine, it drew lots of attention from SEO experts. It was designed with the intention of cutting into Google’s market share of the online search business. Bing has shown that it is different in a lot of ways than Google and for the customers that use it, this is its biggest asset.
Optimizing for Bing is different than for Google but is still the same in a lot of ways as well.
The exact algorithum is not known with Bing but there have been many observations of the differences between Bing and Google. There have been several tests by SEO experts of the differences between the two. Here are some of the more obvious differences just to name a few.
1. Less importance on backlinks
2. Anchor text carries more weight
3. Onsite SEO is more of an importance
4. The authority of the site matters more with Bing
5. Bing rotates their results more often than Google
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